Value-Based Engagements

Value-Based Engagements.

How often might you have counted the likes, shares, and comments to estimate how well a social media page or post performs?

Imagine the goal is to reach more people, then that number will give you some idea. And if the goal is conversion (a conversion can be a purchase of a product or a new customer), then that number may not give you the right idea.

This is where LIVENserv comes in.

Are likes♥ important?

Social media engagements have grown exponentially in the last couple of years. Companies and individuals are trying hard to make the most out of it. During this period, some people and companies started to think that the number of likes and followers were the primary goals in getting more business from the digital space.

How good are likes and shares on social media platforms?

Likes, comments, and shares help your content reach more people daily. Increasing these numbers is one way to get more audience and convert new customers. But the numbers don’t always reflect how much business generates from these social media engagements.

One critical element which influences these numbers is brand popularity and trust. When known connections and trustworthy individuals engage with their social media posts, people get more confidence in that brand. This way, likes, comments, and shares indirectly create new customers and business. But this approach gives ideal results slowly in most cases.

How to improve social media marketing by focusing on rapid business growth?

We have done multiple campaigns in GCC and India to identify how people interact with content and how they convert as customers. These campaigns helped us create VBE campaigns, aka value-based engagement campaigns. It focuses on the value we can bring back to the customer instead of increasing the likes and shares.

VBE is one of the core elements that shaped LIVENserv 4.0, tested with our customers in 2021 Q4, and is rolling out soon. Stay tuned for the updates from LIVENserv.

Do you know that LIVENserv marketing generates leads for companies in UAE, Kuwait, Qatar, Saudi Arabia, and India? Feel free to check the marketing page of livenserv to see the pricing.

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