How to improve sales using Facebook?

Customers are everywhere and if you thought you can get them through Facebook, then you are right. Kind of right we would say. Every day more and more people are getting engaged in Facebook and that definitely includes your customers. Whether you are into Hospitability, F&B or even trading something you will definitely find your existing customers and potential future customers on Facebook.

Now the best part is you can reach your customers in different ways. The easiest way that you may already know is by sharing what your company is all about. You don’t have to do it from your Facebook profile. You should do it from a Facebook page that represents your company. Now you have to listen carefully. People think it is easy to make connections from a profile and it’s better to make a Facebook profile that represents a company, not a page. But you are completely wrong in that concept. It can be your Facebook or LinkedIn any similar social media page, you have to have a company page. This helps your SEO to act the way it should. Social media is one of the best places to boost your SEO ranking.

How to share content on Facebook that helps your company grow on social networking sites?

The best way is to post content on your company’s Facebook page. It can be something about your service, or product. But keep it simple and readable. People won’t stare at your post for hours. Your post will get few seconds before it is scrolled away. If you want people to understand what they saw, then your message should be clear and memorable. If you hire a content designer to make content for your company, he/she can help you get a nice poster or video that can grab people’s attention. Keep one thing in mind. Post content always with images or videos in it. Don’t just write a paragraph and post it without media content. It won’t help. Images are key to SEO in two different ways.

When you post content with image people interact with that content more than a post without any image or video on it. We cannot forget the power of SEO on images. If you have used the right hashtags then your image alone can appear in image searches of search engines. It improves your visibility. Make sure the hashtags contain your product and company name as well. And the same should be reflected on your website. This is important.

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