Why sales campaign pages are better than catalogues?
Still, give catalogues to customers via salespeople or email? Nothing wrong with that. But things are changing from keeping your products in catalogue to sales campaign pages.
What is a sales campaign page?
Customers check catalogues on 3 different occasions.
When your salesperson shows them the catalogue.
When you send it to them via email.
When they want to refer a product that is in your catalogue.
Out of all the three mentioned above, the last one is more important for you. But you don’t really know when it happens.
This is where the sales campaign pages come into the scene. Sales campaign pages are basically web pages stripped off from your traditional website. A traditional website bringing sales is highly unlikely unless your website is an e-commerce site. Traditional websites serve the purpose of sharing information about your company to the public, including your customers. On the other hand, sales campaign pages are highly customized for a specific type of audience that could be your potential customers. It shows a limited list of items based on a particular campaign. That makes the page super valuable and since it is hosted as a web page, it is an always-on with cross-device experience capable of showing multiple products to customers on the go on a mobile or tablet or PC. And if there is manual or automated customer support connect to it, perfect! You are all set for making new customers on the go.
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